Monday, May 21st, 2012

Gulliver travels with a product placement package

Published on December 28, 2010 by   ·   No Comments

Gulliver?s Travels, which stars Jack Black, will be out in theaters soon; and it comes with an extensive product placement package from different brands, including Burger King, Poptropica, Orange, and Apple.

Orange, a French cell service provider, will appear on the film.

Apple, on the other hand, is perhaps the most prominent in the film. Its not only the iPhone that will make an appearance. Audiences will also see different products and logos associated with the Mac brand, including Macbooks.

Still, the brand claims that it pays nothing for its appearances on screen.

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