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“El Talisman” is taking television product placement to a whole new level, giving Chevrolet vehicles a co-starring role in the new ...
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Resident Evil is back again for another zombie-killing adventure. And the movie will be bringing back some familiar friends, including Sony—the ...
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Modern family, the popular comedy TV show, does not bite all its product placement opportunities. In fact, majority of the sitcom’s ...
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Guvera Entertainment has unveiled My Soundtrack, a Facebook app that lets brands personalize their playlists on their home page.
My Soundtrack ...
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Very little is known about Blizzard’s upcoming multi-player game titled Project Titan. However, an ad posting in their website indicates that ...
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The Cannes Lions International Festival of Creativity will be including awards centering branded entertainment.
Avi Savar—founder and chief creative officer of Big ...
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[PRNewswire press release] -- Jonathan Mildenhall, Vice President Global Advertising Strategy and Content Excellence for The Coca-Cola Company, will deliver a ...
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Renowned actress Zooey Deschanel is turning to branded entertainment.
Deschanel, along with her friends Sophia Rossi and Molly McAleer have signed on ...
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Contraband, a thriller that stars Mark Wahlberg and Kate Beckinsale, debuted at the top of the box office this past weekend. ...
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Wige Media is joining the branded entertainment band wagon.
The German production company recently added a new television division, Wige Entertainment. It ...
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Branded entertainment transforms brands into content creators. And it’s all your fault.
The minute you skipped a commercial, companies knew that advertisements were no longer going to ...
2011 Advertising Metrics