Wednesday, February 22nd, 2012
February 2011 Archive

Hollywood’s Love Affair with Apple

Apple product placement
Recent research indicates that Apple products are the most used product placements in Hollywood. According to a study conducted by Brandchannel.com, Apple products appeared in 10 of ...

More From February 2011

MIPTV

MIPTV Launches Brand of the Year Award

[PRNewswire press release] -- MIPTV 2011 will present the first Brand of the Year Award (April 5), as part of its ...
Slam dunk product placement

Kia scores a slam dunk

This past weekend, NBA superstars gathered in Los Angeles for the 60th NBA All-Star game. One of the main showcases of the ...
Apple Product Placement

Apple wins award for Overall Product Placement

Apple won an award from Brandcameo for Overall Product Placement. The company had the most product placements in the US for ...
Britney Spears product placement

Oops she did it again: Britney Spears does more product placement

Britney Spears’ latest video “Hold it against me” will make you want to dance… and shop. Product placements are scattered all throughout ...
Katy Perry Product Placement

Be artistic with product placements – Katy Perry

Katy Perry, the pop siren, recently expressed her opinions about product placement in music videos. The 26-year-old said that product placements should ...
One Show Entertainment Awards

One Show awards the best branded entertainment productions

Electronics and beverage brands were the big winners at the third annual One Show Entertainment Awards, which took place last Wednesday ...
new york fashion week

Product Placement Photo Captions for NY Fashion Week

New York Fashion Week is here again. For consumers, this means new couture. But for advertisers, this means more opportunities. Based on ...
Product Placement Logo

UK introduces Product Placement Logo

Ofcom, UK’s broadcast regulator has launched a logo that television channels must use to inform viewers about programs that contain product ...
WeeWorld

Domo Debuts on the iPhone With WeeWorld

[MarketWire press release] -- WeeWorld, a top social engagement company, announced today that its first branded virtual goods campaign for purchase ...

 More »

Image of the Day

chinese product placement in transformers

Have You Read?

Chevy product placement

Chevy scores product placements in TV series from Univision

“El Talisman” is taking television product placement to a whole new level, giving Chevrolet vehicles a co-starring role in the new ... [+]
Resident Evil Retribution Product Placement

Sony product placement in “Resident Evil: Retribution”

Resident Evil is back again for another zombie-killing adventure. And the movie will be bringing back some familiar friends, including Sony—the ... [+]
Modern Family Product Placement

Modern Family is extremely selective of product placements

Modern family, the popular comedy TV show, does not bite all its product placement opportunities. In fact, majority of the sitcom’s ... [+]
Facebook product placement from Guvera entertainment

Guvera Entertainment launches branded app

Guvera Entertainment has unveiled My Soundtrack, a Facebook app that lets brands personalize their playlists on their home page. My Soundtrack ... [+]
Blizzard Product Placement

Blizzard looks for product placement producer

Very little is known about Blizzard’s upcoming multi-player game titled Project Titan. However, an ad posting in their website indicates that ... [+]
cannes lions branded entertainment

Cannes Lions adds award category for branded entertainment

The Cannes Lions International Festival of Creativity will be including awards centering branded entertainment. Avi Savar—founder and chief creative officer of Big ... [+]
coca cola branded entertainment

The Coca-Cola Company’s Jonathan Mildenhall to Give Branded Entertainment Keynote at MIPTV 2012

[PRNewswire press release] -- Jonathan Mildenhall, Vice President Global Advertising Strategy and Content Excellence for The Coca-Cola Company, will deliver a ... [+]
zooey deschanel gets involved in branded entertainment

Zooey Deschanel heads branded entertainment project

Renowned actress Zooey Deschanel is turning to branded entertainment. Deschanel, along with her friends Sophia Rossi and Molly McAleer have signed on ... [+]
schlitz product placement

Schlitz product placement in Contraband

Contraband, a thriller that stars Mark Wahlberg and Kate Beckinsale, debuted at the top of the box office this past weekend. ... [+]
Wige media branded entertainment

Wige Media invests in branded entertainment

Wige Media is joining the branded entertainment band wagon. The German production company recently added a new television division, Wige Entertainment. It ... [+]