October 2011 Archive

“The Dr. Oz Show” Kicks Off November Sweeps with All-New, Informative and Thought-Provoking Episodes

[PRNewswire press release] -- The Emmy® Award-winning, nationally syndicated "The Dr. Oz Show," now in its third season and the number one syndicated talk show among ...

More From October 2011

Recipes to Riches serves you product placements with a twist

“Recipes to Riches,” the Canadian cooking competition series, has created partnerships with Temple Street Productions, Capital C, and Loblaws to forge ...

Product placements in books: is it a good idea?

Product placements are common in television shows and movies. But are they just as effective in books? With e-books getting more and ...

Microsoft Product Placement in Hawaii 5-0

How do cops in Hawaii connect and investigate? Easy. They do it through Microsoft. Through its seasons, cops from “Hawaii 5-0” have ...

Hyundai Product Placement in Walking Dead

How do you escape from an army of zombies? Simple. Get on the Hyundai Tucson. Hyundai and the producers of “The Walking ...

Real Steel has too many product placements

Real Steel, Hugh Jackman’s latest film, is loaded with product placements. In fact, critics have been quick to judge the movie due ...

VideoViralViews.com Helps Songs, Videos, and Apps Top Charts at iTunes and Introduces YouTube Product Placement

[PRNewswire press release] -- VideoViralViews.com (http://www.videoviralviews.com), the popular YouTube video promotion company, has rolled out two new products for musicians and ...

GM product placement in Cannonball Run remake

General Motors is planning to bankroll a remake of the classic, The Cannonball Run. The movie will be a canvas for product ...

Will Arnett knows branded entertainment

When you see Will Arnett, you’ll probably remember him as the delusional magician from the television series ‘Arrested Development.’ Or the ...

Old and new product placements in Footloose

Footloose is back and the new remake stays faithful to the original script—and even in terms of product placement. The film features ...

chinese product placement in transformers

Have You Read?

Chevy scores product placements in TV series from Univision

“El Talisman” is taking television product placement to a whole new level, giving Chevrolet vehicles a co-starring role in the new ... [+]

Resident Evil Retribution Product Placement

Sony product placement in “Resident Evil: Retribution”

Resident Evil is back again for another zombie-killing adventure. And the movie will be bringing back some familiar friends, including Sony—the ... [+]

Modern Family is extremely selective of product placements

Modern family, the popular comedy TV show, does not bite all its product placement opportunities. In fact, majority of the sitcom’s ... [+]

Facebook product placement from Guvera entertainment

Guvera Entertainment launches branded app

Guvera Entertainment has unveiled My Soundtrack, a Facebook app that lets brands personalize their playlists on their home page. My Soundtrack ... [+]

Blizzard looks for product placement producer

Very little is known about Blizzard’s upcoming multi-player game titled Project Titan. However, an ad posting in their website indicates that ... [+]

Cannes Lions adds award category for branded entertainment

The Cannes Lions International Festival of Creativity will be including awards centering branded entertainment. Avi Savar—founder and chief creative officer of Big ... [+]

The Coca-Cola Company’s Jonathan Mildenhall to Give Branded Entertainment Keynote at MIPTV 2012

[PRNewswire press release] -- Jonathan Mildenhall, Vice President Global Advertising Strategy and Content Excellence for The Coca-Cola Company, will deliver a ... [+]

zooey deschanel gets involved in branded entertainment

Zooey Deschanel heads branded entertainment project

Renowned actress Zooey Deschanel is turning to branded entertainment. Deschanel, along with her friends Sophia Rossi and Molly McAleer have signed on ... [+]

Schlitz product placement in Contraband

Contraband, a thriller that stars Mark Wahlberg and Kate Beckinsale, debuted at the top of the box office this past weekend. ... [+]

Wige Media invests in branded entertainment

Wige Media is joining the branded entertainment band wagon. The German production company recently added a new television division, Wige Entertainment. It ... [+]

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Company Watch

2011 Advertising Metrics

MediaPost: John Dimling Speaks for Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics February 21, 2012
MediaPost: What Can Jeremy Lin Teach Technologists? February 17, 2012
C3 Metrics Selected by AlwaysOn as OnMedia Top 100 Winner February 7, 2012
Viewable Impression Standards Arrive: Click-Through Rates 179% Higher Than Reported January 30, 2012
AdExchanger: Taking Issue With Viewable Impressions January 27, 2012