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According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer.
During the inaugural Playback ...
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Branded entertainment is rising fast.
Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ...
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In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products.
STW Group, the largest marketing group ...
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ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ...
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Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ...
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The upcoming book-based film “Think Like a Man” is loaded with product placement.
The entire movie, which stars Gabrielle Union and Regina ...
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These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world.
The latest campaigns ...
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Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ...
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Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ...
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Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ...
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In a new cooking program from Scripps Networks, marketers—including Clorox, Kellogg, and Sara Lee—tell you what ingredients to use in your kitchen.
In the past, most home ...
2011 Advertising Metrics