December 2011 Archive

Nokia banks on branded entertainment

Nokia and Windows have joined forces to create the Nokia Lumia 800, a revolutionary phone that will be released in the United States next year. To promote ...

More From December 2011

NBC tops product placement list

NBC’s primetime shows topped the product placement count of its broadcast rivals. According to a recent study from Nielsen, the network owns ...

American Airlines to offer branded Samsung tab as part of in-flight service

American Airlines will soon be offering a branded tablet device for its passengers. The carrier’s Samsung Galaxy Tab 10.1 will be ...

Apple product placement in movies

Ever since the 1980s, Apple has always made itself a part of Hollywood’s glitz and glamour. The brand has been seen ...

Budweiser invests in branded entertainment to rebuild brand awareness

Budweiser is venturing into reality television to try to revive its brand image. The Anheuser-Busch-owned product will be backing a game ...

New Family Channel Launches on YouTube for Hispanic Moms

[PRNewswire press release] -- Todobebe, Inc. the leading producer of family friendly parenting and entertainment content for the Hispanic market, announced ...

New Year’s Eve scores 45 product placements

With 45 brands, box-office hit “New Year’s Eve” comes with plenty of product placement and branded entertainment. The film takes place in ...

NFL product placement: coming soon!

Product placement has finally arrived at the football field, and onto your television screens. In a recent game, Marshawn Lynch scored a ...

Kikkoman product placement in Iron Chef

Kikkoman has been a sponsor of Food Network’s “The Next Iron Chef: Super Chefs” since the show began four years ago. ...

Justin Bieber wants a Nintendo 3 DS for Christmas

Product placement is becoming a vital marketing strategy for big-name brands. Nintendo, for instance, is pushing for a big Christmas campaign ...

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Have You Read?

New web series from Telemundo integrates product placements from Chevy and Verizon

Last week, Telemundo launched a new web series, “Mia Mundo.” Similar to most of the network’s online shows, the series has product ... [+]

Product placement in Draw Something app

OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement. Initially, ... [+]

30 Rock guns for Kraft product placement

Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ... [+]

Telemundo works with Chevrolet and Verizon to create branded entertainment

Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ... [+]

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]