Combining product placement with traditional commercials

What’s a promercial?

It’s basically a combination of a commercial and a product placement. It’s what audiences see before a product placement appears on their favorite television show.

Last week, ABC ran the first promercial for the January 5 episode of Cougar Town, which featured a product placement from Dr. Pepper. The network also ran promercials for Desperate Housewives, The Middle, and Modern Family.

The promercial is actually a great way to get the attention of the consumer. Experts say it attracts the eyes of a consumer right on to the product placement.

Source: Time Techland