Monday, May 21st, 2012

Avril Lavigne tries product placement

Published on January 27, 2011 by   ·   No Comments

Avril Lavigne’s newest music video “What the hell” features numerous product placements, which goes against her counter-culture image.

For starters, her boyfriend in the video wears a Marc Jacobs t-shirt. All throughout the video, Sony products appear in prominent places.

The young artist even featured her own product on the video, Forbidden Rose—a perfume by Avril Lavigne. She also sported her Abbey Dawn couture line.

In a strange occurrence, a Ford logo was removed from a taxi cab in the video.

Readers Comments (0)




Subscribe Today


Have You Read?

nokia product placement

Music video features 3-D product placement

In Africa, a band recently launched a new video featuring a 3-D product placement. Mi Casa, a band composed of three members, ... [+]
australia branded entertainment

Branded entertainment company launched in Australia

Hatch Entertainment, a branded entertainment company, has been officially launched in Australia. Founded by Greg Logan and Miriam Stein, the company will ... [+]
apple product placement

Apple gets free product placements

In 2011, Apple scored tons of product placements, including the appearance of the brands iOS devices in 40% of top box ... [+]