Monday, May 21st, 2012
Branded entertainment transforms brands into content creators. And it’s all your fault.
The minute you skipped a commercial, companies knew that advertisements were no longer going to be enough to expose their brands. After all, who likes watching commercials?
So, brands developed a way to advertise through movies, television shows, and even music—branded entertainment.
Brands are now investing big money on films as they collaborate with renowned directors and actors. These productions are often shown on digital platforms—in short videos.
More than just a venue to expose brand name, branded entertainment campaigns also introduce a brand’s culture to the consumer.
Some brands that invest in such campaigns include Ralph Lauren, Dior, Burberry, and Gucci. If you didn’t notice, these brands are all about couture, which is basically marketed through culture and lifestyle. These themes are perfectly suited for branded entertainment campaigns.
