Monday, May 21st, 2012
Ofcom, UK’s broadcast regulator has launched a logo that television channels must use to inform viewers about programs that contain product placements.
According to Ofcom, the logo needs to appear for at least three second at the start and end of shows that feature product placements. It will also appear after advertising breaks.
Broadcasters are allowed to slightly modify the logo.
Following the government’s decision, product placement will be allowed on UK television beginning February 28.
