Product Placement Photo Captions for NY Fashion Week

New York Fashion Week is here again.

For consumers, this means new couture. But for advertisers, this means more opportunities. Based on the early results, product placement played a big role during the week.

In line with this, Vanity Fair compiled a list of product placement captions using a patented rating mechanism. And there favorites were:

“The Real Housewives of New York star got a ride back to Brooklyn from the Marc Bouwer 3D Fashion Film Presentation Screening in a new Volkswagen Touareg.” [Us Weekly]
Total words: 26
Plugs: 3 (The Real Housewives of New York, Marc Bouwer, Volkswagen Touareg.)
Product Placement Efficiency Rating™: 8.6
“Stephanie Pratt and Lo Bosworth swung by the Wildfox Fall 2011 presentation (sponsored by Urban Decay and Hello Beautiful of Brooklyn) in NYC on Wednesday.” [Us Weekly]
Total words: 25
Plugs: 3 (Wildfox Fall, Urban Decay, Hello Beautiful)
Product Placement Efficiency Rating™: 8.3
“Brooke Shields sipped Diet Pepsi from a Jonathan Adler designed straw at Friday’s Pepsi Style Studio event in NYC.” [Us Weekly]
Total words: 19
Plugs: 3 (Diet Pepsi, Jonathan Adler, Pepsi Style Studio)
Product Placement Efficiency Rating™: 6.33
“Star Jones pulled up in a Volkswagon Touraeg at Sunday’s Marc Bouwer fashion event at NYC’s Soho House.” [Us Weekly]
Total words: 18
Plugs: 3 (Volkswagon Touraeg, Marc Bouwer, Soho House)
Product Placement Efficiency Rating™: 6
“The star hosted Gotham magazine’s Fashion Week Soiree with 10 Cane Rum at Paramount Hotel.” [Star]
Total words: 15
Plugs: 4 (Gotham magazine, Fashion Week, 10 Cane Rum, Paramount Hotel)
Product Placement Efficiency Rating™: 3.75

Source: Vanity Fair