Saturday, February 11th, 2012
Electronics and beverage brands were the big winners at the third annual One Show Entertainment Awards, which took place last Wednesday at the House of Blues in Hollywood.
The event gives recognition to the creative branded entertainment, an emerging segment for content creation that takes product placement to the next level.
The finalists compete for gold, silver, and bronze Pencils in different platforms, including television, film, and music.
The night’s winners included Sony Electronics, Intel, Microsoft Xbox, YouTube, and Gatorade.
