Hollywood’s Love Affair with Apple

Published on February 26, 2011 by David Castillo · No Comments

Recent research indicates that Apple products are the most used product placements in Hollywood.

According to a study conducted by Brandchannel.com, Apple products appeared in 10 of the top 30 films in the US box office. While this was a great milestone for Apple, it did represent a decrease compared to its product placement statistics in 2009 and 2008.

Other rising product placement brands included: Nike and Sony.

We will continue seeing Apple product placements in 2011. In fact, it will have appearances in the upcoming film, “Transformers 3”.

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