First ad-funded show in UK

Published on March 17, 2011 by David Castillo · No Comments

In the UK, a television channel is partnering with a clothing retailer to launch a branded show, which marks the first of its kind in the country.

Channel 4 will be collaborating with New Look to launch a branded entertainment production. The show will be featuring New Look clothes, and the retailer’s logo will be prominently branded.

According to Channel 4 representatives, the show will visit a different town in the UK for every episode, while pitting contestants in a style competition. The winner will be decided by a live viewer vote.

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