Bell Pottinger Group launches product placement advising arm

Ptarmigan Bell Pottinger, a subsidiary of the Bell Pottinger Group, has launched a product placement-centered business that advises brands on product integration strategies.

“Brand Story” will launch in May, following Ofcom’s decision to allow product placement on UK television.

The new organization will partner with the television and film industry to search for perfectly fitted product placements for brands and negotiate for integrations.

“We have a huge amount of experience of effective product placement from automotive, drinks and technology brands to charities,” explained Nathan Lane, director of Ptarmigan Bell Pottinger. “We have had a great deal of interest from our existing clients and believe this sector is set for explosive growth.”

Source: PRWeek