Monday, May 21st, 2012
Hyatt Hotels & Resorts have teamed up with Hollywood filmmakers for an appearance in “The Greatest Movie Ever Sold.”
In the film, Morgan Spurlock takes an in-depth look at product placement and how it impacts consumer behavior. The entire production was funded by product placements from different companies, including Hyatt.
Three Hyatt establishments make prominent appearances in the movie. Plus, a commercial for the Grand Hyatt New York was also shot as part of the film.
Other brands included in Spurlock’s documentary include JetBlue Airways, Old Navy, and Aruba Tourism Board.
