Lexus and MSN create Fresh Perspectives

Published on April 29, 2011 by David Castillo · No Comments

Lexus has teamed up with MSN to create a branded entertainment project.

Fresh Perspectives is a show that features six artists, who are given 24 hours to create an original piece based on a choice of three themes. The Web series features 45 videos, including artist bios and time-lapsed photos of works in progress.

The series is directed by Sniper Twins, a creative duo, in collaboration with Microsoft’s Branded Entertainment and Experiences Team and BRW USA.

The three artistic themes for the show are Escape, Challenge, and Empower.

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