Friday, February 10th, 2012
Sir Richard Branson, the founder of Virgin Group, intends to attach Virgin Mobile to more celebrities. However, instead of looking for them, Branson has decided to create stars with a new branded entertainment thrust.
“Sparah” is a web reality show that follows Spencer and Sarah, two new faces of the entertainment world. According to sources, there will be a minimum of 13 webisodes, which will be available on Facebook. The duo will also appear on integrated marketing campaigns, TV spots, product endorsements, store openings, and many more. Morgan Spurlock even has a cameo appearance in one of the show’s episodes!
The show is part of a larger branded entertainment campaign for the brand.
