Monday, May 21st, 2012
While it is yet to be released, the upcoming James Bond film is already creating a lot of noise. Fans aren’t the only one anticipating its release. People in the ad industry are excited for the installment as well. After all, it will feature the most expensive product placement deal of all time. In fact, product integrations cover more than 30% of the movie’s entire budget.
MGM and Sony have raised $45 million worth of product placements from several brands and companies, including American Express, Lexus, and Bulgari. Reportedly, Sony has created a team of product placement middlemen who moderate the negotiations between the brands and the producers.
