Monday, May 21st, 2012
Pharrell Williams has teamed up with United Entertainment Group (a branded entertainment company) to launch “I Am Other” as a content-driven property that focuses on aspiring musicians, filmmakers, and other artists and innovators. The project will be launched through different platforms, including mobile and retail channels, television shows, and even films.
Currently, the venture is being presented to marketers to fish for potential advertisers. The project will be built around products and experiences, which will be orchestrated by Williams and recommended to his millions of fans.
“We’d like I Am Other to serve as a giant magnet attracting the most creative individuals who share our view of things,” described Jarrod Mosses from United Entertainment Group. “We will find those people and tell their stories in a way that inspires others to dream bigger and go further.”
Source: Variety
