Monday, May 21st, 2012

The Smurfs are back with more product placements

Published on May 26, 2011 by   ·   No Comments

The Smurfs sequel is about to hit the big screen, and the blue guys have guests: product placements!

Based on the latest two-minute trailer for the movie, there are plenty of products to go around, including Sabarro, Rock Band, and Blu-ray.

The trailer has already caused some reactions from critics, who believe a kid-targeted movie isn’t supposed to be a commercial. While in the United States, this does not pose as a serious problem; in some countries, product placements on kid shows are not allowed to feature product placements.

Readers Comments (0)




Subscribe Today


Have You Read?

nokia product placement

Music video features 3-D product placement

In Africa, a band recently launched a new video featuring a 3-D product placement. Mi Casa, a band composed of three members, ... [+]
australia branded entertainment

Branded entertainment company launched in Australia

Hatch Entertainment, a branded entertainment company, has been officially launched in Australia. Founded by Greg Logan and Miriam Stein, the company will ... [+]
apple product placement

Apple gets free product placements

In 2011, Apple scored tons of product placements, including the appearance of the brands iOS devices in 40% of top box ... [+]