The Smurfs are back with more product placements
Published on May 26, 2011 by David Castillo · No Comments
The Smurfs sequel is about to hit the big screen, and the blue guys have guests: product placements!
Based on the latest two-minute trailer for the movie, there are plenty of products to go around, including Sabarro, Rock Band, and Blu-ray.
The trailer has already caused some reactions from critics, who believe a kid-targeted movie isn’t supposed to be a commercial. While in the United States, this does not pose as a serious problem; in some countries, product placements on kid shows are not allowed to feature product placements.

Subscribe Today
Have You Read?
In Africa, a band recently launched a new video featuring a 3-D product placement.
Mi Casa, a band composed of three members, ...
[+]
Hatch Entertainment, a branded entertainment company, has been officially launched in Australia.
Founded by Greg Logan and Miriam Stein, the company will ...
[+]
In 2011, Apple scored tons of product placements, including the appearance of the brands iOS devices in 40% of top box ...
[+]