Monday, May 21st, 2012
Discovery Solutions has announced that it will come up with new branded entertainment ideas that will surely attract top brands and advertisers.
Discovery integrates products with content through Discovery En Español and Discovery Familia. As part of their on-going branded entertainment efforts, Discovery Channel, Animal Planet, and Science will also be available for advertisers.
“We are ready to unleash a very powerful set of branded entertainment opportunities for our advertisers this upfront,” said Victor Parada, Vice President of Discovery US Hispanic Advertising and Sales. “Discovery Solutions leverages many of our company’s resources to serve advertisers extraordinary value that goes beyond our competitors’ conventional integrations.”
The team has worked with various brands, including General Motors, Levi’s, and T-Mobile, in several branded entertainment projects.
