Sony has placed itself brilliantly (or too overt) in Avril Lavigne’s latest...
Celebrity Apprentice has most product placements in prime time
While Donald Trump won’t be running for President anytime soon, his reality show is doing well in terms of product placement.
In the past month, Celebrity Apprentice had more product integrations than any other prime time show. The Trump-made program beat out even American Idol, according to statistics from Nielsen.
For the month of April, the Apprentice had 120 brand occurrences. It’s followed by American Idol with 96.
Some of the most active brands in terms of product placement include: AT&T, Coca-Cola, and Ford.