Diet Coke to launch branded entertainment site

Published on June 17, 2011 by David Castillo · No Comments

Diet Coke is launching a fashion channel with the help of Yahoo UK. The site will be hosted under Yahoo Lifestyle.

“Style It Light” will feature fashion news, style galleries, reviews, fashion advice, and interactive content. Each segment will be integrated with product placements from Diet Coke.

The channel will be a segment of “Live It Light”—a promotion campaign for Diet Coke and Coca-Cola Light.

“We firmly believe that branded content is the future of online advertising, and this type of exclusive and innovative site is a great way for brands to reach, engage and interact with consumers,” explained James Wildman, director and VP of Sales for Yahoo UK.

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