Monday, May 21st, 2012
Sundance Channel has teamed up with Subaru for an exclusive product placement and branded entertainment project.
“Ludo Bites America” is a culinary-themed series produced by the network and the auto maker. In the series, Ludo and Krissy Lefebvre hit the road in their Subaru to open their eatery for one night in cities across America.
The campaign also includes vignettes tied to the top qualities of a Subaru vehicle. In each episode, Sundance Channel will air vignettes that feature Subaru’s journey, adventures, and discoveries. “The Sundance Channel campaign as a whole captures the way Subaru owners act and feel and what they care about— to them, travel is about more than the destination; it’s about the journey, the adventure, and the discoveries along the way,” explained Alan Bethke, director of marketing for Subaru.
“We were able to create exclusive customized content that enhances Subaru’s overall media mix and delivers Sundance Channel’s upscale influential audience,” described Vanessa Benfield, senior vice president of Partnership Sales & Integrated Solutions for IFC and Sundance Channel.
