Monday, May 21st, 2012
Dunkin’ Donuts, Norton Anti-Virus, and Harley Davidson are some of the brands that will be featured in the upcoming film, “Captain America: The First Avenger.”
Friends With Benefits, another upcoming movie, will also sport product integrations. It will be bannered by Sony Vaio computers, which is out to compete with Apple Macs in the product placement universe. Sony is a predictable choice, since Screen Gems—the company responsible for releasing the film, is owned by Sony Corporation. The romantic comedy movie will also feature GQ, the popular men’s magazine. In fact, the publication is closely tied to the story.
These two films are expected to shake the box office charts in the next weeks.
