Monday, May 21st, 2012
Intel and Toshiba are working together to launch The Inside Experience, an online branded entertainment series that stars Emmy Rossum.
The story follows Christina (Rossum), who is trapped in a room with only her Toshiba Satellite laptop, which is powered by a second-generation Intel processor. Her connection to the internet and her social media sites are also she has to figure out her location.
“It’s primarily a piece of entertainment, and it moves down the path to integrate social media aspects into it,” describes Ryan Baker, an OEM marketing director from Intel. “As a brand, we’re ‘Sponsors of Tomorrow,’ and we’d like to think we’re sponsors of tomorrow’s entertainment.”
In addition to the plot, it offers and interactive experience. Fans can participate in the series through Twitter and Facebook. They will be able to upload clues and post advice that maybe integrated into the episodes.
