Kenco signs first official Irish TV product placement deal
Published on August 16, 2011 by David Castillo · No Comments
Kenco will become the first company to have an official product placement in Irish television. The brand has partnered with TV3 for a deal with Kraft Foods.
The six-figure deal will secure product placement in numerous programs, including The Morning Show. During the show, host will drink from Kenco-branded bottles.
The deal also includes other product placements for Kenco which have yet to be disclosed as of press time. Expect to see these integrations in various TV3 shows.
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