Monday, May 21st, 2012
The USA Network has partnered with Lincoln to create an on-air digital campaign, Necessary Roughness.
Lincoln, the car manufacturer, is the official presenting partner for the commercial series premiere. Several Lincoln models will be featured in different platforms, including in-show product integrations.
“We’re excited to be featuring Lincoln across multiple touch points that give our viewers a 2-screen social TV experience accessible on all platforms including smart phones, tablets, computers, and TVs,” explained Alexandro Shapiro, senior vice president for brand marketing for USA Network.
Necessary Roughness follows the life of Dr. Dani Santino (played by Callie Thorne). She finds out that her husband is cheating, and her whole personal life unravels from there.
I love the show, and Dr. Danny’s role is great. I have watched all the rescue me episoides….& I must say that this role is great and it seems perfect for Callie, not that i know her personally. myself and my daughter would love to meet the whole cast of the new show…”necc. Roughness” we love watching it every week!! My daughter is an: actress, dancer, singer, a model, & has been on stage since she was 2…shes amazing, & we both love the show!!!!!!!!!!!!!!!
Also i am a handicaped (back) mother with 1 son who is emotionally challenged, who is going into 10th grade…..and my “STAR” daughter.
There are a bunch of agencies that want to see my daughter, and interview her, but i dont have a working car,,,so i was wondering how you sign up to win the car!!???
please advise,
Sincerely, Giselle Saskor !!