Product placements or commercials?

Did you know that most viewers react more positively to product placement compared to ad breaks?

According to a new report from the Wall Street Journal, consumers would rather see product placements than commercials. Mark Popkiewicz, the chief executive officer of MirriAd, believes that they prefer placements because they do not like program interruptions.

However, Popkiewicz is aware that overly selling the placement will probably get a negative reaction from the audience. That’s why these placements need to be done seamlessly and subtly. They should be memorable, but they shouldn’t distract the consumer from the show.

“One of the things that is fundamental is making sure that the right brand is associated with the right context,” commented Popkiewicz.

Product placement has become a huge part of television. With dwindling production budgets, shows are now looking for alternative ways to profit and produce.

Source: RICG.com