Monday, May 21st, 2012
UK’s product placement laws have opened new doors to producers and companies.
Grayling has aligned with NMG Product Placement to launch a company that specializes in product integrations. The two companies have already worked together in numerous occasions, and their relationship has grown strong.
Première will open up opportunities for brands to get their products seen on UK television programs.
“We have enjoyed a working relationship with NMG for more than three years through mutual clients and have continually been impressed with its expertise and successes,” explained Daniel Cohen from Grayling. “We both felt that with the continuing pace of media fragmentation, the measurable opportunities for brands to shine on screen were too great to resist.”
Première will provide brands with product placement opportunities in film, television, and other digital platforms. The new company will also perform research regarding product exposure.
