Is UK product placement failing?

Is product placement succeeding in the United Kingdom? According to reports, it’s too early to judge its fate. Since the regulations were relaxed in February, only six product integration deals have been forged in the UK. And there will be additions in the next month.

Still, the number of deals seem few and far in between. However, don’t be so quick to call the approach a flop.

Researchers say that product placement still needs measurable data to make it a better sale for brands. Once the returns for product placement can be measured, it will make it more attractive to brands. This will arouse interest from both the network and the brand side.

Stay tuned to find out what happens.