Monday, May 21st, 2012
Now on its eighth season, Top Chef has decided to up the ante in terms of ingredients.
The reality TV series has hooked up with ConAgra’s Healthy Choice for product placements. Healthy Choice will use the show as a springboard for its latest frozen entrées, which are called “Healthy Choice Top Chef Inspired Streamers.”
The program, which can be streamed at BravoTV.com, is designed to prepare viewers for the ninth season of the TV series.
The Web series pits four contestants against one another. The winner becomes the “flavor ambassador” of Healthy Choice.
Apart from the Web show, Healthy Choice has also secured product placement slots in the ninth season of Top Chef.
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