Monday, May 21st, 2012
Indomitable Entertainment has created its own in-house branded entertainment arm, which will be headed by Russell Brown (former Marvel Entertainment executive VP).
The division will also include Erin Austin and Mathew Guliner. Both have had extensive experience in the industry from top companies.
“We view branded entertainment as a key tool for Indomitable Entertainment in the financing and marketing of the films the company is involved in,” explained Dominic Ianno from Indomitable.
Indomitable’s branded entertainment division will take care of product placement, promotions, as well as sponsorships. The goal is to reduce budget expenditures, and increase the return of investment.
