Monday, May 21st, 2012

J.Lo’s “Papi” comes with Product Placement

Published on September 21, 2011 by   ·   1 Comment

Jennifer Lopez has released her new video “Papi,” and it does not fall short in terms of music and product placements.

Apart from Fiat—which has already worked with JLo in commercials, the video also has a Blackberry product placement. In the beginning of the video, the American Idol judge uses the famous smart phone.

As she fiddles with the phone, she is tracked down by a herd of men. Looking to escape the attention, she quickly makes her way to Tous jewelry store.

Planet Love Match—an online dating site—also manages to make an appearance in the music video along with an Apple MacBook. And if that’s not enough, Crowne Royale Black makes a blatant product placement, as well.

As the video ends, Fiat makes an appearance.

Readers Comments (1)

  1. [...] WARNING: There is a hell of a lot of product placement in this video. “Apart from Fiat—which has already worked with JLo in commercials, the video also has a Blackberry product placement. In the beginning of the video, the American Idol judge uses the famous smart phone.As she fiddles with the phone, she is tracked down by a herd of men. Looking to escape the attention, she quickly makes her way to Tous jewellery store. Planet Love Match—an online dating site—also manages to make an appearance in the music video along with an Apple MacBook. And if that’s not enough, Crowne Royale Black makes a blatant product placement, as well.” – Product Placement News [...]




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