Monday, May 21st, 2012
According to a study from Nielsen, some of the most effective product placements come from unpaid brand appearances. At least that’s the case for YouTube, Twitter, and Facebook.
Nielsen cited NBC’s “America’s Got Talent” as an example. The talent show featured YouTube in one of their episodes as the platform for video submissions. It engaged the audience, attracting lots of traffic for the video hub.
YouTube, Twitter, and Facebook are being integrated into most competition shows these days. They create a channel for fans to connect with people in the show.
Twitter was ranked by Nielsen as the second most integrated brand last month. The mini-blogging site has worked with many top brands, like Under Armour, K-Swiss, and Ford.
