Monday, May 21st, 2012
Footloose is back and the new remake stays faithful to the original script—and even in terms of product placement.
The film features a Volkswagen Beetle, the exact model that was used in the 1984 original. The iconic car can also be seen in Footloose posters.
For other brands, however, product integrations were removed. One of these brands is nike, an apparel maker that was worn by Kevin Bacon in the original film.
The producers also added new tie-ins, including the Home Shopping Network. The characters’ clothing line is featured in Fashion Nerrd Magazine, giving attention to different brands.
Other product partners include: Salon Perfect, Boot Barn, and Greyhound.
