Monday, May 21st, 2012
When you see Will Arnett, you’ll probably remember him as the delusional magician from the television series ‘Arrested Development.’ Or the ice-skating antagonist in ‘Blades of Glory.’
But he’s also one half of the company DumbDumb, a branded entertainment outfit. The other half of the company is owned by Jason Bateman. Together, they have produced many branded web series. These projects were made in conjunction with brand names.
In a recent interview, Arnett explained the concept of branded entertainment to Conan O’Brien. The show ended with a small commercial that Arnett’s company created for Conan’s talk show.
