Monday, May 21st, 2012

Real Steel has too many product placements

Published on October 21, 2011 by   ·   No Comments

Real Steel, Hugh Jackman’s latest film, is loaded with product placements.

In fact, critics have been quick to judge the movie due to these product integrations. Journalists have said that the product placement is “shameless” and “flagrant.”

Some of the featured products in the movie include: Spring, Bing, Virgin, and Xbox.

Cleatus, the robot in the movie, is a canvas for brands. And it makes the story seem unnatural. This is probably why it was negatively received by most film journalists.

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