MirriAd wants to revolutionize digital product placement

MirriAd is planning to introduce a technology that will revolutionize the digital product placement playing field.

Alongside MEC UK and STV, MirriAd is currently developing a service that will impact brand advertising in television and other video platforms.

The service will allow broadcasters to set ads with pre-roll advertising after programs that the brand will feature. The method can specifically target audiences’ digital boxes, internet television, and gaming platforms. This allows the advertisements to be tailor-made for each person.

According to research, pre-roll advertisements and product placements are effective tools in engaging consumer interest.

“Our business continues to grow rapidly as we identify markets all over the world where broadcasters see the benefits of seamless and natural looking digital product placement,” stated Mark Popkiewicz, CEO of MirriAd.

He continued: “We know from our research that audiences actually prefer programming with products and brands using MirriAd’s technology. As a UK company we are blazing a trail using genuinely ground breaking technology allowing the appropriate placing and targeting of brands and the consumer, enhancing the viewing experience and the value of placing brands in the right place at the right time.”