Euro RSCG London And Chivas Regal Create Branded Entertainment Films As Part Of A Fully Integrated Global Campaign

[realwire press release] — Euro RSCG London and luxury Scotch whisky Chivas Regal have created two films focussing on male friendship. Directed by 2010 Academy Award Winner Joachim Back, the films act as the online centrepiece to a fully integrated campaign which includes global TV, print, social media and digital. The online films star four male friends recounting escapades over a glass of Chivas Regal Scotch whisky.

Chivas Regal Brand Director James Slack commented: “We have been inspiring people the world over to ‘Live with Chivalry’. The latest instalment will build on this by demonstrating the impact of gentlemanly behaviour, which manifests in many ways, including within real, genuine friendship. We feel these films capture this and will resonate with our audience.”

The films are live on Facebook and Chivas.com. The first film, ‘Here’s to Big Bear’, follows Joe, Sammy, Nicolas and Emilio as they find themselves stranded at a train station in the middle of nowhere after getting off at the wrong stop. Suited, booted and stranded in the desert in black tie, we follow the friends on an interesting journey that finally leads them to an awkward moment with Big Bear…

The second film, ‘Here’s to Twinkle’, recounts the time when the friends came together to support Sammy during a bad break-up. The group share stories, reflect on the good times and in the end toast the welcomed arrival of Twinkle…

Euro RSCG Executive Creative Director, Mick Mahoney said; “We’ve created a branded entertainment property that gives Chivas a lot of creative options and we’re incredibly excited and hugely ambitious for how we can develop it further in future campaigns.”

The first short films since his 2010 Academy Award for Best Live Action Short, “The New Tenants”, Back brings his trademark comic sensibility to these fast paced tales that are ultimately the celebration of friendships. Utilising the observational familiarity that a bond between male friends enjoy, Back has balanced the trials and tribulations of a group of successful busy men while giving them an emotional license that allows them to be there for each other when the chips are down.

Original music has been composed and produced for the films, including the track from the trailers ‘It’s Our Time’ by Raeburn and Foster through Soundtree.

ENDS

Notes to editors:

60 second trailer is available to embed: http://youtu.be/JXYT-1W1byM

Chivas Regal YouTube Channel: http://www.youtube.com/user/ChivasRegalGlobal

Chivas Regal Films: www.chivas.com

Chivas Regal

Chivas Regal is a truly global brand, selling 4.6 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range includes Chivas Regal 12, 18 and 25 Year Old.

Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

www.chivasbrothers.com

Euro RSCG London

Euro RSCG London is a top five UK advertising agency with a client roster including Air France, Alberto Culver, Chivas Regal, Citroën, CityJet, Credit Suisse, Disneyland Paris, Evian, Kraft, Nutricia, Mateus, Peugeot, Reckitt Benckiser, Santander and Yakult. Euro RSCG London is part of Euro RSCG Worldwide, a leading integrated marketing communications agency made up of 233 offices in 77 countries throughout Europe, North America, Latin America and Asia Pacific

www.eurorscglondon.co.uk