Monday, May 21st, 2012

Clorox to release new branded entertainment series

Published on November 16, 2011 by   ·   No Comments

Clorox will be introducing a new web series in January called “Supermoms.”

Created by RedLever Studios and Jonathan Price, the eight-episode series will feature mothers as superheroes who go against their arch-enemy, Dr. Deconstructo.

The cast includes Joey Lauren Adams and Julie Warner. Michael Barnett will serve as the series’ director. The show will also be supported by marketing campaigns on Facebook.

RedLever says that Clorox products will be seamlessly integrated into the series. Some of the products to be featured include: Clorox Liquid Bleach, Clorox Clean-Up, and Glad Trash Bags.

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