Monday, May 21st, 2012
Chinese companies have shown an interest in getting product placements in US blockbusters, especially after the success of some brands in Transformers 3.
The four brands that were featured in Transformers were Lenovo, Yili, Meters Bonwe, and TCL.
According to sources, product placements in China are occurring more frequently, especially in online viral videos. Because of this, integrating products locally are becoming more expensive, making them more or less just as expensive as product placements in Hollywood.
The movie triggered the demand for US product placements from Chinese brands. These product placement gained tremendous exposure locally and internationally.
Now, more Chinese companies are looking to put themselves on the map by securing product placements in US-based films.
