Monday, May 21st, 2012
Britney Spears recently launched her latest music video, “Hold it Against Me.” And it’s creating a lot of buzz in product placement and branded entertainment circles.
Sources have confirmed that Spears earned an estimated $500,000 for various product placements in the music video.
Plentyoffish.com, one of the brands that were integrated in the video, reportedly spent six figures for an appearance.
On a good note, Plenty of Fish got the results they wanted. Experts say that the site received a 20% increase in traffic the day after the video premiered.
