Britney Spears earns $500,000 for product placements

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Updated: November 26, 2011
Britney Spears Product Placement

Britney Spears recently launched her latest music video, “Hold it Against Me.” And it’s creating a lot of buzz in product placement and branded entertainment circles.

Sources have confirmed that Spears earned an estimated $500,000 for various product placements in the music video.

Plentyoffish.com, one of the brands that were integrated in the video, reportedly spent six figures for an appearance.

On a good note, Plenty of Fish got the results they wanted. Experts say that the site received a 20% increase in traffic the day after the video premiered.

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