Monday, May 21st, 2012
MirriAd Limited has launched “Catalogue,” a sales portal for digital product placement inventory. The company will be introducing the portal in London and Brussels with a live webcast.
Catalogue is a platform that promotes the inventory available for branded content into professional video. The integrations will be seamless and contextual with the content. This will allow broadcasters and producers to analyze new content and create a suitable inventory of digital product placements.
The new portal uses analytical and marketing data, which can be presented to brands and ad agencies. The data includes content information, schedules, demographics, scene inventories, characters, and many more.
The program is also done according to pre-visualization, allowing the inventory to be integrated. Brands and agencies can then buy exact exposure duration, size, and location.
big scary pdaraigm shift in technology, entertainment and advertising (don’t worry everything else is converging too) is