Monday, May 21st, 2012
Product placement has finally arrived at the football field, and onto your television screens.
In a recent game, Marshawn Lynch scored a touchdown off an unbelievable run. As the Seattle running back was celebrating in the sidelines, one fan gave him a handful of Skittles, which is apparently his favorite candy.
After seeing the clip, reports claim that Lynch has been offered a 24-month supply of Skittles and a candy dispenser that will be placed in his locker.
And that’s not all. In the college circuit, Oregon coach plugged game sponsors—Dr. Pepper and UPS—during a post-game interview.
These brands need to take advantage of the opportunities. Football is a great way to get your product out there—if the sport and brand demographics are similar.
