The Biggest Loser: the second biggest in terms of product placement

According to Nielsen, the Biggest Loser has the second most product placement in primetime television. The reality show is second only to American Idol, which does not come as a surprise.

Most of the Biggest Loser episodes open with a product placement. Health buff hosts talk about snacks as a way to keep energy up, and they discuss which snacks are healthy for people trying to lose weight. These incidents cause trends on Twitter, often ranting or raving about the product placement.

These brand integrations are a big part of the show’s income. They widen the production budget, allowing the show to do all sorts of things.

In 2011, Nielsen measured 533 product occurrences for the hit reality television show, which is now on its 13th season.

Every season, show producers search for a new lineup of relevant product placements to make the integrations more “natural.”

According to sources, each featured product is screened by experts to ensure that they promote proper nutrition and health.