Monday, May 21st, 2012
“Sherlock Holmes: Game of Shadows” ushered the New Year with a staggering $40-million performance in the box office.
And just when you thought period pieces were free from product placements, Holmes surprises you again. Not only were there product integrations, there were profitable product integrations.
One of the biggest product placements in the film came from the Savoy Hotel, which was built in 1889—making it historically authentic for the movie.
The film was shot in different locations, including London, Paris, and Switzerland. And yes, tourist spots are products too. Film locations were selected due to their prominence for Arthur Conan Doyle, the famed author of the Holmes books.
