Monday, May 21st, 2012
Product placement is here to stay.
In previous decades, this form of advertising was strictly used as a secondary source of income for networks. However, with today’s consumer behavior, product placement has shifted to a more of a primary role for advertisers.
On the other hand, some people believe that investing in product placement is as beneficial as it is dangerous. Overzealous product placements can trigger negative reactions from consumers. These integrations need to be well-engineered. They have to be surrounded by strategies that factor in range and effectiveness.
Still, most television shows—and even movies—are now tied to product placements. Through 2011, the reality television industry had the most product placements.
A recent study from Nielsen reviewed product placement occurrences among television shows. The top five shows with the most product placements are: (1) American Idol (2) Biggest Loser (3) Celebrity Apprentice (4) Dancing with the Stars and (5) The X-Factor.
