Schlitz product placement in Contraband

Contraband, a thriller that stars Mark Wahlberg and Kate Beckinsale, debuted at the top of the box office this past weekend. In addition to the cast, the film also had a very noticeable product placement from Schlitz.

The Milwaukee-brewed beer made appearances in several scenes, including the bar and the wedding reception.

At the bar, Wahlberg downed the beer straight from the can.

Schlitz has been around for a long time, but it’s trying to make a comeback amidst the beer industry’s slumping sales in the United

States. And the brand sees product placement as the way to do so.